At the Market

Adam's Mobile Market

December 28, 2015
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Customers gather in the Upcountry Provisions parking lot in TR.

Where to Go and What to Get Around the Upstate

Adam Sturm brings a fresh concept to the colder months of farm-to-table shopping—wheels. His white broadside food truck is painted with the company motto for Adam’s Mobile Market: Connecting Farms to Families.

In his third year running, he carries produce, eggs, meat, grains, honey and three different prepared meals made in collaboration with the kitchen at Greenbrier Farms, and utilizing some of the farm-fresh products he sells. A 2007 graduate of Johnson & Wales in Charlotte, he knows what he’s doing the behind the stove. Adam is a veteran of the restaurant industry. “We all know restaurant hours are pretty extreme,” he says, laughing. When he started a family, he also started looking for his own family-friendly angle on the food business. “I really wanted to connect, bridge the gap, bringing food to a more convenient location and time for people to shop.”

He’s set up every Wednesday in the parking lot at Upcountry Provisions in Travelers Rest, and he draws a nice crowd. Eggs go quickly. Prepared meals come with a side of fresh veggies, and Adam can talk easily about ways to cook baby turnips with their greens to go along with your Butternut Squash Mac and Cheese.

Sourcing from Greenbrier Farms, Tyger River Smart Farms, S & K Chicken Ranch, Reedy River Farms, Bee Well Honey, Bear Branch Milling and Broken Oak Organics, he also makes home or office deliveries Thursday and Friday. How far? Adam shrugs. Get in touch, he says. “We’ll work it out.”

One of the perks of running a farmers market on wheels is that he can take it anywhere, into any community without easy access to fresh food. He talks about Rolling Green Village, the assisted living center where he regularly sets up. Maybe his customers don’t buy as much, but they love to talk about what he’s selling. “Beets, like they used to eat when they were kids,” he says.

And there’s something to that kind of connection, too.

Adam’s Mobile Market
Upcountry Provisions parking lot
6809 State Park Road
Travelers Rest
Wednesday 10am-2pm

Photo 1: Adam’s logo: Connecting Farms to Families
Photo 2: Adam Sturm
Photo 3: Butternut Squash Mac and Cheese comes with a side of beets for roasting.
Photo 1: Winter produce and prepared foods menu
Photo 2: BeeWell honey is available in several varieties.
Article from Edible Upcountry at
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